Unilever, the company in Brazil behind the washing product Omo, has introduced an unique and appalling technology in their product. They fixed GPS in their products to track where their customers live. This GPS is fixed for easing the company to give price to their purchasers.
Once the winning products are purchased, the in-built GPS will be activated automatically.If the person lives in an apartment block, the team is equipped with even more sophisticated tracking equipment that allows them to narrow the location down to a much smaller area.
Nevertheless, this newly introduced technology has brought up a disputable issue on privacy. Some people may not wish to share their location and personal info.Mr Vaile claimed that the willingness and knowledges of consumers to enter into an arrangement to be tracked is very important. People are now protected by the law to reveal their privacy with consent. He also questioned that whether this type of promotion id=s going to work in Australia.
Read more: http://www.news.com.au/technology/biz/the-rise-and-rise-of-privacy-invasion/story-fn5lic6c-1225901546035#ixzz0vjt21gWT
It is really an interesting approach in marketing. However, I strongly agree that this is an intrusion of privacy. It is too dangerous if you buy something and you are being tracked. Our daily movements and activities can easily been traced without we realise about it. Indirectly, it poses harms to people and increase the crime rate as people can easily master the position of their targets, easing them to commit crime. Therefore, i do not agree that this GPS technology to be installed in any products.
ReplyDeleteMe too! I strongly disagree to install tracking device in the product especially without the awareness of the consumers. It is similar to being tailed by people whenever we buy the products.
ReplyDeletehaha..ya,it sounds so insecure to buy anything if this is applicable on the products in the market...Scary!!
ReplyDelete